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Privacy Policy is the Website owned and run by Bensons of Ludlow Ltd. ('We', 'Us', 'Our').  We understand that privacy is important to our customers ('You', 'Your'), and we promise to protect your personal information at all times. Any personal information you provide to us will only be used and recorded in accordance with the General Data Protection Regulation (GDPR). We will not sell any information about you to any other party.

By providing Bensons of Ludlow with your information, you consent to the collection and processing of such information in accordance with the terms of this Policy.

This policy was last updated on 25th May 2018.

What information do we collect from you?

We will only have information about you if you willingly provide it. The information you provide is referred to as personal information. It is important that the personal data we hold about you is accurate and up to date.  Please make sure you update your personal information if any of your details change.

In order to do any of the following, you will need to provide us with certain details:

  • place an order
  • sign up for newsletters
  • enter competitions
  • provide us with feedback
  • be contacted by us so that we may answer any queries in relation to the proposed sale

The details you provide may include your name, email address, delivery address, telephone number, credit or debit card details.
We may collect your IP (Internet Protocol) address to help diagnose problems with our server and to administer the website. An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather statistical data.

How will we use it?

We will use the information you provide to fulfill any order and to communicate with you when necessary.

We may also use your personal information to contact you about news and offers that we think may interest you, or to tell you if we change anything important about how the website works, or the terms of use of the website. If you decide at any point that you no longer wish to receive messages of this nature, please email us to let us know. Alternatively, click the unsubscribe option at the bottom of any of the emails you receive.

Will we share your personal information with anyone else?

No. We will never release your personal details to any outside company for mailing or marketing purposes.

Payments on the website are processed by a third party, which adheres to the privacy policy that is set out here. We have a non-disclosure agreement with this third party, and they are certified by all the major card issuers to hold details securely.

Validation Checks

All credit and charge card holders are subject to validation checks and authorisation by the card issuer. If the issuer of your payment card refuses to authorise payment to us, we will not be liable for any delay or non-delivery. In addition, in the interests of preventing fraudulent use of credit, debit and charge cards, Bensons of Ludlow will validate the names, addresses and other information supplied during the order process against commercially available records (e.g Electoral Roll data, Credit Reference Services). A third party may also be instructed to complete these checks. By ordering from the Bensons of Ludlow website you consent to such checks being made. We may need to contact you by letter, telephone or email to verify details before we are able to process and dispatch your order or we may be unable to accept your order. All information provided will be treated in accordance with the General Data Protection Regulation 2018. These measures are taken as extra protection for you, to ensure your online shopping experience with us is as safe and secure as possible and to assist in the prevention of crime.

How long will we keep your information?

We will only keep your personal information for as long as necessary and consistent with the purpose for which you have given it to us. 

You have the right to request access to your personal data (through a 'data subject access request') at any time.  This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.  You are also able to request the erasure of your personal data where there is no longer a 'legitimate interest' for us to continue holding it.

To request changes to your details or request the removal of personal data, contact us via email at or by writing to Bensons of Ludlow, The Buttercross, Ludlow, Shropshire.  SY8 1AW.


What are 'cookies' and how do we use them?

Please visit our Cookies Policy pages to learn more about how our website uses cookies.

Security Guarantee

Our website uses a secure server which uses SSL technology (secure sockets layer) to make sure that all your credit or debit card transactions are completely secure.

Every time we receive an order, we use fraud checking systems as well as authentication processes before we fulfill it.

When you use our website, the secure server will encrypt all of the personal information you send us, including credit or debit card number and name and address. Encryption turns the information you enter into bits of code which are then securely transmitted to us over the Internet.

We will take all reasonable measures to keep your personal information, order and payment details secure. However, we cannot be held liable if an event beyond our control results in loss to you.